1993 | |
Business school of Aix en Provence, University of Marseille, France | Table of contents |
Prof. Gary Lilien (coauthor of Prof. Philip Kotler and President of the Conference)
Dr. Gianni Mocellin
Annette Borgeaud Mocellin
20th International Seminar of Marketing Research
Marketing Decision Making
Marketing Models
Super Car Spectacle Pernod
Stage
Crowd
Gift